WE ARE IMARA

CONNECTING PEOPLE WITH STYLE

IMARA Labs was founded by Mukassa Fozing and co-founders Alex Igwebuike and Alexander Werth to make fitness accessible to everyone, everywhere. The company strives to provide the community with more than just a product – an identity. Through community orientation and the belief in shared success, IMARA wants to overcome social hurdles in the fitness sector with an innovative app. Users find suitable gyms and training partners to grow together and achieve the best version of themselves. IMARA stands for strength and stability, with the promise to continually work for and with the community.

THE IMARA WAY

STRONG | RELIABLE | UNITED

IMARA is a Swahili word that means strong, durable and firm.
Swahili is an African language spoken by 80 million people.
IMARA has deep meaning in the culture and is a reminder to be strong and never give up. The meaning and spirit of this word is at the core of our mission, vision and values.
We will never forget where we come from and who we want to serve.

  • STRONG

    The lion, the symbolic animal of IMARA, stands for strength. Everyone can be strong. Everyone has the lion within them and it is a question of will and time to unleash it.

    This is at the heart of our values.

  • RELIABLE

    Every collection should be worn by everyone who identifies with us. And our community can count on us to put them first. Always. With our community-focused approach, we aim to involve our community in our design process. This makes them feel like they have a stake in what they wear.

    That is our promise and our community can rely on it.

  • UNITED

    The fitness community is special and everyone has different motivations and starting points. But our goal is the same: we want to become a better version of ourselves.

    Different paths, same goals.
    If you want to go fast, go alone, if you want to go far, go IMARA.